Children, like adults, enjoy attention. Children tend to continue a behavior that secures attention. Behavior that does not arouse a reaction or is ignored is likely to eventually fall by the wayside. The key to raising kids with who learn positive behavior is consistency in a parent's reactions to their choices. Children who don't receive positive reinforcement will act out in order to get some kind of attention. Parents should be proactive and engaging, demonstrating and rewarding the behaviors they want their children to learn.